A New Chapter for Pastoe!
Since 1913, Pastoe has been synonymous with leading designs full of character. Today, we embark on an exciting new journey with a refreshed logo and contemporary color palette.
While embracing the future, Pastoe’s essence remains unchanged: pioneering and timeless design. We begin by reintroducing two beloved designs: the iconic A’dammer cabinet by Aldo van den Nieuwelaar and the elegant Wire Chair by Cees Braakman. And this is just the beginning…the new collection will unfold, piece by piece.
Pastoe is back. Pioneering, timeless, umistakable!
New logo
Pastoe has a rich history, and so does its logo. It all began in 1913, when the company was still known as UMS. The name Pastoe made its first appearance in 1948, inspired by the French term passe-partout, meaning “fits everywhere.” A perfect name for a brand dedicated to creating timeless, versatile furniture that seamlessly fits into any space.
Fast forward to today, and the new Pastoe logo brings a fresh yet familiar feel. With its rounded, simple shapes, it takes inspiration from Bauhaus design. A lovely detail? The letter ‘A’ in the logo is more than just a letter, it’s a tribute to the iconic A’dammer cabinet. Its distinctive silhouette, with clean lines and horizontal grooves, is at the heart of the new logo design.
A New Chapter for Pastoe!
Since 1913, Pastoe has been synonymous with leading designs full of character. Today, we embark on an exciting new journey with a refreshed logo and contemporary color palette.
While embracing the future, Pastoe’s essence remains unchanged: pioneering and timeless design. We begin by reintroducing two beloved designs: the iconic A’dammer cabinet by Aldo van den Nieuwelaar and the elegant Wire Chair by Cees Braakman. And this is just the beginning…the new collection will unfold, piece by piece.
Pastoe is back. Pioneering, timeless, umistakable!
New logo
Pastoe has a rich history, and so does its logo. It all began in 1913, when the company was still known as UMS. The name Pastoe made its first appearance in 1948, inspired by the French term passe-partout, meaning “fits everywhere.” A perfect name for a brand dedicated to creating timeless, versatile furniture that seamlessly fits into any space.
Fast forward to today, and the new Pastoe logo brings a fresh yet familiar feel. With its rounded, simple shapes, it takes inspiration from Bauhaus design. A lovely detail? The letter ‘A’ in the logo is more than just a letter, it’s a tribute to the iconic A’dammer cabinet. Its distinctive silhouette, with clean lines and horizontal grooves, is at the heart of the new logo design.
Our Designers
A renewed color palette: bridging past and present
Pastoe’s new color palette is a warm tribute to its rich history, where subtle shades and timeless tones have always been key. By blending neutral hues with carefully chosen colors, the new palette adds depth and character to any space. Inspired by Pastoe’s own archives and vintage designs, it connects past and present, offering colors that feel both familiar and refreshingly new.
